*A Vontade is a brand that we have been keeping an eye on for quite some time, their minimalistic approach to design is what initially captured our attention, but delving deeper into the brand, and more importantly the products they are producing, you quickly discover that this is far more than just another vintage reproduction brand.
Top: Utility Shirt Fade Black/Olive
Founded in 2003 by Kazuyuki Yamakawa, *A Vontade focuses on manufacturing garments that are cut out for extended everyday wear, putting key elements like comfort, durability and sustainability at the forefront of their conception. Their designs are characterised by subtle shades of expression, curbing the common misconception that more is better and placing their attention into the smaller, more intricate details of design and production.
Drawing inspiration from the utilitarian aspects of traditional military, sportswear and workwear garments that have been frequently recognised throughout the U.S. and Europe. They take these iconic designs, deconstruct and reinterpret them in their vision, utilising the wealth of globally admired manufacturing methods available in Japan. These reworked designs can be initially perceived as ‘simple’ and somewhat ‘basic’, but the art lies merely in the seamless execution of merging timeless style with comfort and durability.
An ongoing challenge for many brands is sourcing fabrics that compliment both their product and brand identity. *A Vontade’s approach focuses on hard wearing yet soft to the touch, mid-weight fabrics that are packed with vintage characteristics. These fabrics are cut in relaxed and casual silhouettes that suit a vintage, timeworn aesthetic that is comfortable and easy to wear.
Top: Fish Hunting Jacket Olive
Top: British Mil Jacket Dark Navy | Pants: British Mil Easy Trousers Dark Navy
Top: Explorer Parka Dark Navy
Top: Reverse Crew Sweat Oatmeal | Pants: British Mil Easy Trousers Dark Navy
Top: Reverse Crew Sweat Navy Mix
We are proud to announce that the first delivery from *A Vontade's Spring/Summer 2022 collection is now available to purchase online. We have curated a selection of some of their iconic items along with some new designs for this season which we feel compliment our current storewide offerings. Items such as the Explorer Parka, a 1960s inspired pullover smock that is constructed from a garment dyed cotton poplin and their Utility Shirts which reference designs adopted by the U.S. Military during the conflict in Vietnam in the 70s have been seasonal staples for the brand and are certainly worthy of further inspection.
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