Sonder

/'son(d)er/

n. the realization that every random passerby is living a life as vivid and complex as your own

Each glowing window at dusk, every vehicle that passes us by, and each person we cross on the street, all have a vivid and complex existence of their own. Although we often overlook these moments each day, there is a deeper connection between ourselves and the stories of others that we may never get to hear. The same can be said for the clothing we wear. From how and where the materials are sourced, to the inspiration behind the final product being made.

To some, the clothes we wear help us to communicate who we are, as an extension of our inner self, and the experiences we carry. To others, functionality is the primary focus. For clothing to remain practical, reliable, and to assist us in our daily lives. For us, it's both.

If you could uncover the story behind the choices people make, would you?
Discover the story behind our brands.